Videos for Learning

You can't live in a four-generation Realtor family without learning some time-proven lessons. The most important success tip is to create and sustain relationships. Your business brand and professional reputation are at stake. Customer referrals can dry up if you don't treat each buyer or seller as a lifelong, valued customer. Watch the video for more tips.

Several articles built into NAR's Code of Ethics focus on Realtor-to-Realtor relationships. Articles 15-17 of "The Code" explain five principles that can improve your business relationships. Let's keep it going! Watch the video for more tips.

Real estate is all about networking and brand recognition, so why not host your own event? Targeting the luxury market, for example, requires high-end sponsors, an exclusive guest list, along with some bling, buzz and a big budget. The key — no matter which market you are targeting — is to find a common interest and build on that relationship. After the event, analyze your success. Then, start planning next year's event to develop a listing base and build your reputation. Watch the video for more tips.

Are you looking to save money on direct mailing? With the U. S. Postal Service's Every Door Direct Mail option, you can save half the cost per mailing, and you won't pay for a mailing list. On the down side, the addressed mailer won't include the homeowner's name. To personalize your mailing, adjust the content to focus on the target market. Watch the video for more tips.

Every homebuyer deserves undivided attention. Sometimes, though, you need to take priority messages while you are helping other customers. Here's some advice on how to balance urgent issues while you're with a client.

A broker's livelihood depends on a team of productive salespeople. That's the bottom line. Sometimes that means you will have to fire a non-productive associate. The key to that conversation is to be respectful and firm. Keep the exchange brief, explaining that the working relationship is just not a good fit. It's not personal. It's business. Yes, you are shutting one door but also allowing that person to open another. Watch the video for more tips.

A property manager's job is to meet the needs of both the owner and the tenant, with the emphasis on the financial relationship with the owner. With a system in place, there is less room for conflict. Set standards with the owner in the beginning of the business relationship so there are no surprises. For example, discuss issues such as "wear and tear," fair housing laws and a system in which the owners will get paid their rental proceeds. Watch the video for more tips.

Building a dream team to advise global customers in all phases of the transaction is a win-win deal for Realtors and buyers. The team should consist of bilingual professionals who also understand the culture. In the mix, include an accountant who can explain tax structures, an immigration attorney, an estate attorney and loan experts. Also, consider investing in the Certified International Property Specialist (CIPS) designation to broaden your network. Watch the video for more tips.

You can really profit from shadowing a successful Realtor! Consider choosing a non-competing broker or Realtor in a different market and location. It's as simple as finding someone you admire and giving him or her a call. You'll be surprised how receptive people are. I spent two days shadowing the broker and her team. The takeaways gave me ideas on how to realign my marketing dollars and coach my team. The bottom line is we're all making more money. Watch the video for more tips.