Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing, framing and high-value, low-cost trades to keep deals moving.
AI can boost efficiency, but businesses still need people to personalize outreach and close deal. Blending AI insights with human expertise delivers better results
Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.
NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.
As you and your customers prep for holiday festivities, Florida Realtors offers several tips, like making sure decorations are made of fire-resistant materials.
High-end homes continue to outperform the broader market nationally, with tighter supply and all-cash sales helping demand hold firm despite mixed economic signals.
A new survey shows buyers are focusing on design for 2026, favoring calming paint colors, flexible layouts, quality finishes and curb appeal over square footage alone.
A talent-focused approach, including selective recruiting, clear vision and strong culture, can help brokers build businesses that stay steady in shifting markets.
AI platforms now help agents handle lead generation, virtual staging, customer interactions and data analysis, streamlining routine tasks and improving efficiency.
A look back at 2025 market conditions and consumer trends helps agents identify what worked, what didn’t and how to approach their 2026 business plans.
