Videos for Learning

Blogging allows people to get to know you before they meet you. If they like what you are talking about, they may want to do business with you. Many potential customers want local information. These blog visitors want market updates, as well as lifestyle and community information. That means for you, the blogger, it's important to update your blogs regularly to keep people's interest. Watch the video for more tips.

Internet-savvy buyers and sellers want "great content" — and lots of it — on your home page or toward the top of each page. If they find what they are looking for, they are more likely to do business with you instead of your competitor. Visitors want local lifestyle, community and market information, along with a robust IDX component to compare properties and prices. Also, build a simple contact form so you'll be able to feed visitors with updates. Watch the video for more tips.

It's well-known that Realtors need referrals from friends, family and satisfied clients. But how can you make that happen? You need to build genuine relationships and have a process in place for following up. Try following this advice.

Realtors are always on the go, meeting clients at their homes or taking them to check out a new listing. That means your real estate business has to be mobile, too. The right technology tools can help you transform your office into a paperless real estate business as nimble as your fast-paced lifestyle. Watch the video for technology tips.

Most consumers start their home searches on the Internet. For Realtors who blog, hyper-local marketing means you are targeting these consumers by writing about the nitty-gritty details of a particular neighborhood. Your goal is to be the neighborhood expert. Internet savvy buyers will find your blog and contact you. Sellers also may spot your blogs and ask for listing appointments. 

Working with international buyers can be an enriching and lifelong career. It all starts with making connections before doing business. Your Realtor associations — local, state and national — offer networking opportunities, marketing content and course designations to build relationships. Foreign buyers want to get to know you and like you before they will trust you. Use the power of social media to report local market information, which is available free from Florida Realtors. Watch the video for more helpful tips.

Kicking off a career in international real estate takes a lot of hard work and connections to serve these customers well. Here's a look at the steps you need to take, from laying the groundwork to specialization to networking, to get started.

Getting involved in social, political or business groups allows Realtors to bring their unique perspective to the table. They know the lay of the land and advocate for homeownership and healthy communities. Homebuyers benefit from their expertise; communities benefit from their dedication; and Realtors benefit from networking opportunities that open doors to more sales. Watch the video for more tips.

Before launching into a new product, ask yourself: What problem does this piece of technology solve? Does it fit your current business strategy and serve a purpose for the way you do business? And, what needs to happen to make it work? Weigh all those answers against time, money and ROI. Watch the video for more tips.