Videos for Learning

Non-MLS listings, or pocket listings, are not illegal or unethical when directed by the seller, but they do carry additional complications. Before taking or encouraging a non-MLS listing, a Realtor should evaluate the property and make sure that leaving it out of the MLS is the right decision for the seller. Also, taking a listing and putting a “coming soon” sign on the property for a week or so before actively marketing it in the MLS is most likely a violation of your listing agreement and possibly a violation of the Code of Ethics. 

Effective April 7, 2015, Zillow and Trulia will no longer receive direct feeds of real estate listings from ListHub, which has been a primary source of syndication. Zillow Group is currently in discussions with all MLSs in Florida to identify how listings may or may not continue to be sent to Zillow and Trulia. Most agreements will result in data continuing to be supplied to the Zillow Group sites, however each agreement is different. Watch the video for an explanation of these processes.

Serving international buyers requires your expertise in finding properties. You also need a team of experts with whom you’ve built a strong relationship to help customers with lending, tax, immigration and property management questions. Watch to learn just what you need to succeed.

Your goal as a mentor is to provide agents with tools to have confidence and business know-how. For example, job shadowing is a great way for new agents to learn how to write contracts, what to say in a sales negotiation, or how to field questions in a listing presentation. Both mentors and new agents gain insights in the learning process. Watch the video for more tips.

Partnering with another real estate professional can be a great business model for success. First, figure out if you are both a good fit and then craft a written agreement. Remember, it’s about the business, but it’s also about respecting each other and having open communication and shared access so there is no breakdown in the workflow. Watch the video for more tips. model for success. First, figure out if you are both a good fit and then craft a written agreement. Remember, it’s about the business, but it’s also about respecting each other and having open communication and shared access so there is no breakdown in the workflow. Watch the video for more tips.

When using technology or social media to market your services, the secret to success is connecting with people in ways that are familiar to them. Also, when you are involved in the community, people perceive you as the local expert. As a Realtor, that’s a great brand! Work some community-building magic with blogs, videos and commentaries posted on your social media channels. Be consistent and stick with it; and your audience will grow. Watch the video for more tips.

The key to more closings is to identify what consumers want at each stage of the listing. The trick is to keep engaging, whether it’s through your website or face-to-face meetings. Be strategic, be patient and be persistent! Determine where the consumer is in the sales funnel and communicate information that is valuable to them at the time. Watch the video for more tips.

Listings are the name of the game when you want to get a fast start in real estate sales. Setting goals is the first priority. Start by building inventory. FSBOs and expired listings are fertile ground for motivated sellers. When reaching out, work on building the relationship first with the potential customer, not getting the listing appointment. Watch the video for more tips

The three core pillars of any successful real estate business are purpose, power and proficiency. Purpose helps answer the question of why you are in the business. Power allows you to feed your mind, body and find strength. Proficiency puts you at the front of the pack and allows you to excel in your career. Watch the video for more tips.