Videos for Learning

By structuring your business correctly, you can minimize legal risks and maximize tax benefits. Taxation is different for various business entities,such as sole proprietorship, partnership or corporation. With proper expense reporting, tax elections, amortizing and depreciating company assets, can go a long way toward reducing your tax liabilities. Watch the video for more tips.

Your ability to build trust with customers opens the door to better communication and more closed sales. Be purposeful with an agenda and explain what’s going to happen during the buying or selling process. Allow customers to ask questions, vent frustrations, offer opinions and even object to your solutions. Get these issues on the table and out of their heads, which lowers anxiety and builds trust. Watch the video for more tips.

Industry events are great venues to build personal relationships that help build your business. Choose events that are relevant to you. Set goals. Do you want to build your niche or do you want a broader base of contacts? Prepare ahead of time and find out if people you want to meet are attending the event. If so, set up a time to connect and find common ground to start a conversation. Watch the video for more tips.

The best training tool is one that provides relevant information and works with a Realtor’s busy schedule. Florida Realtors Take 5 Videos fit the bill in five minutes or less. Videos are topic-specific and can be used in sales meetings and also as an educational resource for agents on the go. For brokers, learn new management strategies and stay current on business issues. Watch the video for more tips.

Cultivating working relationships with commercial Realtors is just good business. Each party in the transaction has expertise to offer. Seek out networking opportunities, such as events hosted by the CCIM Institute global commercial network. Watch the video for more tips.

Images on the Internet are not available for use by everyone. Watch the video and learn how to protect yourself and your business to ensure that you do not violate someone’s copyright.

You can't live in a four-generation Realtor family without learning some time-proven lessons. The most important success tip is to create and sustain relationships. Your business brand and professional reputation are at stake. Customer referrals can dry up if you don't treat each buyer or seller as a lifelong, valued customer. Watch the video for more tips.

Several articles built into NAR's Code of Ethics focus on Realtor-to-Realtor relationships. Articles 15-17 of "The Code" explain five principles that can improve your business relationships. Let's keep it going! Watch the video for more tips.

Real estate is all about networking and brand recognition, so why not host your own event? Targeting the luxury market, for example, requires high-end sponsors, an exclusive guest list, along with some bling, buzz and a big budget. The key — no matter which market you are targeting — is to find a common interest and build on that relationship. After the event, analyze your success. Then, start planning next year's event to develop a listing base and build your reputation. Watch the video for more tips.