Videos for Learning

Commercial Realtors have an extensive list of resources at their fingertips to increase business. Locally, statewide and nationally, seek out designations, education, networking events and free data tools, such as RPR Commercial. Watch the video for more tips.

You can make a phenomenal living in real estate and help many people if you commit to being a professional. Think about long-term goals because success follows a commitment to build relationships that last a lifetime. Watch the video.

Buyers are being bilked out of hundreds of thousands of dollars by criminals use sophisticated software to hack email accounts and look for keywords that indicate a transaction is in progress. What you need to know and what Florida Realtors is doing to keep you on the right side of the law.

Breaking out of a sales rut can be difficult — but not impossible. Start small. Make one task a priority each day and stay on track. Organized task lists add structure to your day and help you move past the excuses that get in the way of renewed success. Also consider starting an accountability group, where members offer support, share individual goals and hold each other accountable.

Great leaders earn respect and possess integrity and personal courage. In the real estate business, respect is earned by spending time with customers and sales associates. Your reputation and ability to follow the Code of Ethics is always more important than getting a transaction closed.

The first key to converting leads is finding them. Facebook is a rich source for generating new business. People on Facebook love pictures. Develop that interest to your advantage with a business page that showcases listings. The key to converting leads is speed, tenacity and scripted conversations. 

Developing job descriptions is an essential key to building your team. Write down everything you do over two weeks. You’ll see a pattern — revenue and non-revenue producing tasks. Choose who is best to take on non-revenue producing tasks. Have team members sign the description, so everyone’s clear about expectations. Watch the video for more tips.

Video allows you to showcase properties globally via the web. Go pro and hire a videographer. Then strategically distribute the video across social media channels and increase SEO by including a clear title, such as the property address. Videos perk up listing presentations and save time when working with buyer’s agents. Remember, videos also market your business after the sale. Watch the video for more tips.

Even though it’s normal for buyers, sellers and Realtors to be excited about a closing, don’t post anything about any contract deal. This advice goes to all parties because it could kill the deal. Contract information shouldn’t be shared in a public domain. Also, don’t invite an opportunity for robbery by posting “Today is moving day.”