Videos for Learning

When a buyer asks for neighborhood recommendations, be cautious in your response. You could accidentally violate the Fair Housing Act by steering buyers to or from certain neighborhoods. And it could cost a lot of money in fines. One way to stay out of harm’s way is to direct buyers to other community resources, such as school district information or county crime reports. Watch the video for more tips.

Video is all the rage in social media. Something simple, such as a prerecorded birthday video that you can send friends on Facebook, goes a long way to generate good will and get your name out there. The best option for video, though, is a neighborhood profile. Let potential customers “see” what it’s like to live in this area.

New agents can become leaders through networking, joining committees and meeting other great leaders. The more you’re involved, the more people will notice you. Dedicate yourself to learning the business and getting to know all the participants. 

Meet or call 10 people a day. The only cost is your time. Prospects can be customers, colleagues, vendors, friends and even people at the grocery store. Your goal is to establish business connections that will help spread the word that you’re the real estate professional of choice.

If you want to work with investors in property management, try this approach for success. Find a suitable property; oversee any rehab that’s needed; and have a tenant ready to move in upon closing. This plan has worked great and is guaranteed to get a referral and repeat business. 

Training is an ongoing initiative that nurtures an agent’s success through coaching, encouragement and accountability. Helping new recruits succeed is a win, win proposition. When they feel engaged and challenged, they are more likely to stay with your firm. 

You can create a business where your time is spent working with people who are excited about working with you. The first step is to connect with people you know and pay close attention to what is going on in their lives. Social media channels such as Facebook are a natural fit for keeping in touch without trying to “sell” your services. Watch the video.

To successfully build an international client base, learn their culture, which means traveling abroad and visiting those homelands, as well as guiding clients through each phase of what can be a complicated transaction. Also, develop a network of experts that can answer complicated legal, tax and immigration questions. Watch the video for more tips.

Homebuyers searching online want more than information about homes. They want insights about neighborhoods. Here's what a community page on your website should include and how you can offer hyperlocal information in as few clicks as possible.