Videos for Learning

Build a culture of giving at your brokerage by getting involved and encouraging your sales associates to participate in community services. Make it easy and fun. Sponsor events and keep an eye out for what your community really needs. Introduce people with similar interests. It’s good for business and your community.

One single successful blog post can generate leads for years to come. And a successful content marketing strategy can help you score those results again and again. It’s all about knowing your audience (millennials or boomers?), creating a content schedule, and setting clear goals.

It’s not always what you do for people that lands clients. A lot of the time, it’s how you make them feel. Real estate is about making people happy — because happy people will refer you. Tiny but thoughtful things you do for clients, such as sending a gift on the first anniversary of their closing or packing snacks and games for their toddler during a day of house showings, can have a huge impact.

Before you walk through the door with a listing presentation, get to know the seller. Build trust, and set yourself apart by approaching sellers in a way that is familiar and acceptable to them. 

A look at how commercial agents can help property owners create an implementation plan to ensure accessibility.

Real estate transactions can be difficult to navigate, particularly when working with friends and handling confusing transactions. Here's a look at some of the top legal situations you'll encounter.

First-time buyers are eager to learn. A 30- to 45-minute consultation is an excellent first step to find out their goals, expectations, answer questions, and explain the lending opportunities for first-time buyers.

It’s amazing how a price shift of $5,000 can generate more activity. One strategy to maximize the contract price is to look at active comps and ask yourself, “Who are we competing with?” As long as you are within the range of the higher-priced listing, you will generate the same traffic.

There are no good or bad personality types, although there are four distinct styles: driver, amiable, analytical and expressive. Make sure all of your communications respond to their style. Do this and you're sure to build trust with customers.