Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

The 4 Types of Clients You'll Encounter — and How to Read Them All

There are no good or bad personality types, although there are four distinct styles: driver, amiable, analytical and expressive. Make sure all of your communications respond to their style. Do this and you're sure to build trust with customers.

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Hot Tech Trends That Should Be on Every Realtor's Radar

Image recognition has come a long way. Tech company Real Scout developed the ability to grab MLS pictures, analyze and then tag them. For example, a photo of a kitchen can be tagged, and each appliance can be tagged by brand and model. At Houzz.com, you can see photo items that are available by price and vendor.

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How to Build Relationships in the International Real Estate Market

Success in real estate starts with making connections. Here's advice on how to make inroads into your targeted country and information on earning the Certified International Property Specialist (CIPS) designation.

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How to Get Top Dollar When You Retire or Sell Your Brokerage

When you’re ready to retire or sell your brokerage, you can get top dollar if you follow a short- and long-term business plan. Have your brokerage valued at least every two or three years; assess expenses, strengths and weaknesses yearly; and identify opportunities and threats each year.

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How to Launch a Successful Real Estate Career from the Ground Up

You can build a successful real estate business from scratch if you are willing to work really hard. The essentials include a strong business plan, time management skills and a strict budget that will cover start-up costs. Find an office environment that fits your lifestyle and a mentor who’s willing to share business ideas.

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How To Build a Pay-Per-Click Advertising Campaign

Bing and Google AdWords allow you to use search terms that target people who search for your real estate niche. Make sure visitors go to a landing page with pertinent information. Facebook ads are designed to get in front of customers before they’ve taken steps toward buying.

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How Video Can Help You Convert Leads into Clients

Short 30-second personalized email videos can give you click-through rates through the roof. Your video should sound like a voice mail and always include a call to action to keep the conversation going.

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True Stories of Florida’s Affordable Housing Trust Funds

This video demonstrates the positive impact affordable housing programs have on Floridians and their communities by featuring several Floridians who talk about the obstacles and tragedies they faced in their lives and how finding an affordable home helped them achieve stability.

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5 Ways to Use Instagram to Build Your Real Estate Business

Instagram is an aspiration platform. You can build an audience if you tell the story behind the story – even when selling homes. Also, convert your personal profile to a business account to access better analytics and advertisement options that will boost posts and get better exposure. Watch the video for more tips.

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Watch these Dates for Key Market Research Reports

Florida Realtors Online Education Portal - LearnUpon

Florida Realtors' Mid-Winter Business Meetings

Make Your Voice Count in the Capital

Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

The 4 Types of Clients You'll Encounter — and How to Read Them All

Hot Tech Trends That Should Be on Every Realtor's Radar

How to Build Relationships in the International Real Estate Market

How to Get Top Dollar When You Retire or Sell Your Brokerage

How to Launch a Successful Real Estate Career from the Ground Up

How To Build a Pay-Per-Click Advertising Campaign

How Video Can Help You Convert Leads into Clients

True Stories of Florida’s Affordable Housing Trust Funds

5 Ways to Use Instagram to Build Your Real Estate Business