Videos for Learning

Great leaders earn respect and possess integrity and personal courage. In the real estate business, respect is earned by spending time with customers and sales associates. Your reputation and ability to follow the Code of Ethics is always more important than getting a transaction closed.

The first key to converting leads is finding them. Facebook is a rich source for generating new business. People on Facebook love pictures. Develop that interest to your advantage with a business page that showcases listings. The key to converting leads is speed, tenacity and scripted conversations. 

Developing job descriptions is an essential key to building your team. Write down everything you do over two weeks. You’ll see a pattern — revenue and non-revenue producing tasks. Choose who is best to take on non-revenue producing tasks. Have team members sign the description, so everyone’s clear about expectations. Watch the video for more tips.

Video allows you to showcase properties globally via the web. Go pro and hire a videographer. Then strategically distribute the video across social media channels and increase SEO by including a clear title, such as the property address. Videos perk up listing presentations and save time when working with buyer’s agents. Remember, videos also market your business after the sale. Watch the video for more tips.

Even though it’s normal for buyers, sellers and Realtors to be excited about a closing, don’t post anything about any contract deal. This advice goes to all parties because it could kill the deal. Contract information shouldn’t be shared in a public domain. Also, don’t invite an opportunity for robbery by posting “Today is moving day.”

A procuring cause analysis basically answers the question of how a successful sale or lease came about. One common misconception involves the role of the purchase contract in resolving compensation issues. The situation can become complicated quickly. 

Converting e-leads to sales is different from capturing leads. To be successful at closing, invest in products that can manage, nurture and track leads. Create a process that includes scripts, accountability software and follow-up strategies that both agents and a client services coordinator can use through the process. 

Times are changing. Realtors need to leverage new technologies to reach customers. For instance, use professional photography, 3D floor plans, drone photography, digital flipbooks and lifestyle videos to sell a property. Share successes on your business Facebook page and include a video to boost the post. 

Brokers interested in recruiting more agents and getting more eyeballs on their listings should include social media, particularly Facebook marketing and Google AdWords, in their marketing strategies. Learn how to maximize these business features for exponential ROI.