Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

Tips to Put Your Real Estate Team on the Fast-Track to Productivity

Training is an ongoing initiative that nurtures an agent’s success through coaching, encouragement and accountability. Helping new recruits succeed is a win, win proposition. When they feel engaged and challenged, they are more likely to stay with your firm.

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It's All About Making Connections — Not Just 'Leads'

You can create a business where your time is spent working with people who are excited about working with you. The first step is to connect with people you know and pay close attention to what is going on in their lives. Social media channels such as Facebook are a natural fit for keeping in touch without trying to “sell” your services. Watch the video.

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How Realtors Can Build a Worldwide Client Base

To successfully build an international client base, learn their culture, which means traveling abroad and visiting those homelands, as well as guiding clients through each phase of what can be a complicated transaction. Also, develop a network of experts that can answer complicated legal, tax and immigration questions. Watch the video for more tips.

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Attract Leads by Becoming a Community Expert on Your Website

Homebuyers searching online want more than information about homes. They want insights about neighborhoods. Here's what a community page on your website should include and how you can offer hyperlocal information in as few clicks as possible.

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How to Win the Listing Before the Pitch

With a little prep and a system, you can secure that listing. First, find out who the sellers are and what their expectations are. An online survey works well for this purpose. Also, before the presentation, mail or email them a prelisting package and some branding “goodies.”

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From Mileage to Marketing, These Apps Make Being a Realtor Easier

Focus on apps that help you work efficiently and increase sales. For instance, the QuickBooks Self-Employed app categorizes expenses and tracks mileage easily. For social media sharing, consider using Instagram Stories to create photo/video sequences of daily business interactions. Watch the video for more tips.

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How To Energize Your Realtor Image — and Win the Trust of Clients

Your professional image is about how you look and the way you behave. It’s also about how well you listen and whether or not you appear confident and positive. Your goal is to create trust, which leads to more referrals and sales.

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What Realtors Need to Know About E&O Insurance

When joining a brokerage, ask the broker how he or she handles E&O coverage so you understand the liabilities. To get the most out of a policy, keep paperwork organized in one file, and document each piece of the transaction.

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Follow the Market Trends That Really Matter to Realtors

By tracking simple details, such as absorption rates and hyper-local sales activity, Realtors can evaluate niche markets for buyers and sellers. Use MLS data and free market reports from the Florida Realtors Research Department to build listing presentations. Watch the video for more tips.

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Watch these Dates for Key Market Research Reports

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Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

Tips to Put Your Real Estate Team on the Fast-Track to Productivity

It's All About Making Connections — Not Just 'Leads'

How Realtors Can Build a Worldwide Client Base

Attract Leads by Becoming a Community Expert on Your Website

How to Win the Listing Before the Pitch

From Mileage to Marketing, These Apps Make Being a Realtor Easier

How To Energize Your Realtor Image — and Win the Trust of Clients

What Realtors Need to Know About E&O Insurance

Follow the Market Trends That Really Matter to Realtors