Videos for Learning

When you’re ready to retire or sell your brokerage, you can get top dollar if you follow a short- and long-term business plan. Have your brokerage valued at least every two or three years; assess expenses, strengths and weaknesses yearly; and identify opportunities and threats each year. 

You can build a successful real estate business from scratch if you are willing to work really hard. The essentials include a strong business plan, time management skills and a strict budget that will cover start-up costs. Find an office environment that fits your lifestyle and a mentor who’s willing to share business ideas. 

Bing and Google AdWords allow you to use search terms that target people who search for your real estate niche. Make sure visitors go to a landing page with pertinent information. Facebook ads are designed to get in front of customers before they’ve taken steps toward buying. 

Short 30-second personalized email videos can give you click-through rates through the roof. Your video should sound like a voice mail and always include a call to action to keep the conversation going.

This video demonstrates the positive impact affordable housing programs have on Floridians and their communities by featuring several Floridians who talk about the obstacles and tragedies they faced in their lives and how finding an affordable home helped them achieve stability.

Instagram is an aspiration platform. You can build an audience if you tell the story behind the story – even when selling homes. Also, convert your personal profile to a business account to access better analytics and advertisement options that will boost posts and get better exposure. Watch the video for more tips.

When a buyer asks for neighborhood recommendations, be cautious in your response. You could accidentally violate the Fair Housing Act by steering buyers to or from certain neighborhoods. And it could cost a lot of money in fines. One way to stay out of harm’s way is to direct buyers to other community resources, such as school district information or county crime reports. Watch the video for more tips.

Video is all the rage in social media. Something simple, such as a prerecorded birthday video that you can send friends on Facebook, goes a long way to generate good will and get your name out there. The best option for video, though, is a neighborhood profile. Let potential customers “see” what it’s like to live in this area.

New agents can become leaders through networking, joining committees and meeting other great leaders. The more you’re involved, the more people will notice you. Dedicate yourself to learning the business and getting to know all the participants.