Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

What Property Managers Need to Know About Tenant Screening

To make the tenant screening process efficient and effective, property managers should start with an informal process that involves asking prospective tenants questions. From there, a reputable third-party screening service can determine if this applicant is a good fit. These processes go a long way to protect a landlord’s best interests. The goal is to choose the best-qualified applicant. Watch the video for more tips.

How To Structure Your Real Estate Business – Legally

By structuring your business correctly, you can minimize legal risks and maximize tax benefits. Taxation is different for various business entities,such as sole proprietorship, partnership or corporation. With proper expense reporting, tax elections, amortizing and depreciating company assets, can go a long way toward reducing your tax liabilities. Watch the video for more tips.

Dan Elzer: Closing Techniques

Your ability to build trust with customers opens the door to better communication and more closed sales. Be purposeful with an agenda and explain what’s going to happen during the buying or selling process. Allow customers to ask questions, vent frustrations, offer opinions and even object to your solutions. Get these issues on the table and out of their heads, which lowers anxiety and builds trust. Watch the video for more tips.

Boost Your Business by Attending Real Estate Industry Events

Industry events are great venues to build personal relationships that help build your business. Choose events that are relevant to you. Set goals. Do you want to build your niche or do you want a broader base of contacts? Prepare ahead of time and find out if people you want to meet are attending the event. If so, set up a time to connect and find common ground to start a conversation. Watch the video for more tips.

How to Use Florida Realtors Videos as a Training Tool

The best training tool is one that provides relevant information and works with a Realtor’s busy schedule. Florida Realtors Take 5 Videos fit the bill in five minutes or less. Videos are topic-specific and can be used in sales meetings and also as an educational resource for agents on the go. For brokers, learn new management strategies and stay current on business issues. Watch the video for more tips.