Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

Personalize Your Real Estate Marketing Message These 3 Tech Tools

Rapportive, Yesware and Contactually allow Realtors to email highly personalized messages to Internet leads, build rapport with potential clients and keep leads organized so more time can be spent converting prospects to sales. Watch the video for more tips.

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6 Early Moves That'll Set the Tone for Your Real Estate Career

Finding and working with a trusted mentor is a valuable first step to success in a business that is as much about what you know as who you know. The list also includes choosing a niche market and researching all aspects of that market, including the neighborhoods.

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Are You Vlogging? Tips for Starting Your Own Real Estate Video Blog

Video blogs are a great marketing tool because you want to differentiate yourself from the crowd and give potential customers a glimpse of who you are before you meet them. Keep the videos short and focus on your areas of expertise. Watch the video for more tips.

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The Secret to Making Real Estate Videos That Wow Buyers

The most popular videos don’t try to answer everyone’s real estate questions. Videos should be geared toward a target audience and meet that group’s needs or answer a question. It’s more important to educate your audience than it is to sell to them. Watch the video.

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How to Keep Up with Your Realtor Education Requirements

Learn how to stay on top of your educational requirements because the last thing you want as you move forward in your real estate career is to have your license lapse. The unfortunate consequence is you might have to start the licensing process all over again.

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How to Use Public Seminars to Build Your Client Base

One way to be viewed as the go-to Realtor in your community is to hold public seminars. You become the source of current, accurate information; and that’s why consumers will remember your name. The key is to develop seminars based on your business expertise, such as seniors, investors and first-time buyers. Watch the video for more tips.

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Smart-Home Tech is Here to Stay — What Realtors Need to Know About It

It pays to know what’s trending in home automation, because that’s what more buyers and sellers want to know. Smart-home technology is changing the way homeowners use their homes at their most basic levels. Be prepared when customers ask questions. Find out what technologies add safety measures and value to a home.

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Tips for Realtors to Avoid Security Deposit Disputes

The best way to avoid disputes is to know the law. Start by properly classifying and depositing security money in a separate non-interest-bearing account until the end of the lease. Another smart move is to take photos and video of the property before the move-in, so it can be compared when tenants move out. Watch the video for more tips.

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Top Ways to Get More People to Your Open Houses

Everyone who walks through an open house is looking at that property and interviewing you as an agent. Both are win-win situations. Get the word out by broadcasting your open house using social media channels, email services and Internet sites in a consistent way, and use a scheduling app to auto-send the posts. Watch the video for more tips.

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Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

Personalize Your Real Estate Marketing Message These 3 Tech Tools

6 Early Moves That'll Set the Tone for Your Real Estate Career

Are You Vlogging? Tips for Starting Your Own Real Estate Video Blog

The Secret to Making Real Estate Videos That Wow Buyers

How to Keep Up with Your Realtor Education Requirements

How to Use Public Seminars to Build Your Client Base

Smart-Home Tech is Here to Stay — What Realtors Need to Know About It

Tips for Realtors to Avoid Security Deposit Disputes

Top Ways to Get More People to Your Open Houses