Sure-Fire Method to Find, Recruit — and Keep — the Best Agents
The key to effective real estate agent recruiting is to have a consistent message and continually get it out to your target audience. Here's exactly how to do it!
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
How to Use the Social Media App Clubhouse to Get Referrals
Clubhouse is like going to a virtual conference without having to do your hair and makeup. And it's a great place to share and receive information — and make connections with other real estate professionals to build your referral network.
April Sales Stay Strong — But What's Next?
The latest figures for Florida home sales are as strong as ever. While we're still way above the "normal" rate of sales (compared to non-pandemic years), there are indications a long, gradual — but healthy — slowdown could be starting.
Creative Ways to Get Your Offer Accepted
When it comes to closing a home sale, it's not just about offering more money — it's also about the terms. Learning a seller's motivations can help you seal the deal.
Condos/Townhomes Lead Spring Sales Surge
Spring buying season is back — and we're seeing some of the highest numbers for closed sales in years, with the condo/townhome category leading the way.
How to Use Video to Recruit the Best for Your Business
You're probably already using video to market your real estate properties, but have you thought about using it to reach out and make connections with prospective employees? Here's a look at how one Realtor has found recruiting success using video.
No More Hate Speech: An Important Update to Realtors' Code of Ethics
The National Association of Realtors recently expanded its Code of Ethics rules regarding hate speech — the rule now applies to ALL activities, including personal, off-the-clock time. Here's what you need to know about the update.
February: Home Prices Soar as Inventory Shrinks
The statewide inventory of active single-family home listings, which Florida Realtors has been tracking since January 2008, is currently at an all-time low. And the scarcity of inventory and high demand for existing homes continues to drive home prices higher.
How to Make Your First Strategic Hire — and Build Your Dream Team
When deciding to start your own real estate team, the first person you hire sets the tone for your business's future. Here's some advice on how to make a smart first hire, plus a look at pitfalls to avoid as you get started.