Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

July 2022: Tight Supply Appears to be Easing

Year-over-year median prices and listings of existing single-family homes across Florida were up in July across Florida as signs continued to point to easing supply constraints. But inflation and higher mortgage interest rates continue to impact sales.

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How to Create a 'Marketing Story' That Gets Your Property SOLD

Realtors are selling more than just a house. You're also selling a lifestyle, safety, protection, happiness and so much more. Find out how to uncover and tell a story through photos, videos and words that will help get a property sold quickly.

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June 2022: Sales Resemble Pre-Pandemic But Not Pricing & Inventory

The number of closed sales is starting to resemble pre-pandemic levels — but this is a very different market now because homes are listed at significantly higher prices and inventory levels remain much lower than before.

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The 6-Step Formula to Attention-Grabbing Videos

You have three seconds to get people's attention online. Here's how to do just that — and keep them watching all while building a recognizable real estate brand.

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Are You Being Helpful — or Are You Illegally "Steering"?

It's a Realtor's job is to provide facts about a property and the features of a neighborhood. And it's your client's job to research schools, crime, and other aspects of a community. Here's how to keep from crossing the line and stay on the right side of fair housing laws.

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May 2022: New Listings, Median Prices Rise

According to Chief Economist Dr. Brad O’Connor, rising mortgage rates continued to depress sales of existing Florida homes in May, based on the latest monthly housing statistics from Florida Realtors®.

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New Agents Need Guidance: How Brokers Can Raise the Bar

Professionalism is key in real estate, and brokers are the standard-bearer. Brokers, follow this advice to set your new associates — and yourself — up for success.

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Easy Ways to Get Started in Video Marketing

Video marketing isn't going away. It's just getting stronger. And the longer you resist, the more leads you're missing. There's nothing to be afraid of! Just follow this advice and you'll be on your way to making videos that get results.

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