TikTok Tips to Boost Engagement & Build a Following
Find out how one Realtor in Florida has found success on the social media platform TikTok. (Hint: Just posting house-tour videos isn't going to cut it.)
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
You’ve Got 7 Seconds — Make Them Count
What does your first impression say about you? Buyers and sellers aren't only buying a home. They're buying into you as a real estate agent. Learn what things brains analyze and look for when meeting someone new — and how you can make sure you're leaving a positive first impression.
2022: Market Feels Effects of Inflation, Rate Hikes
As 2022 ended, Florida’s housing market looked similar to the more traditional pre-pandemic market years in terms of total closed sales, though it fell short in the year-to-year compared to the unusually strong 2021 sales.
How to Prove Your Value as a Realtor — and Win the Listing
Every Realtor has a resumé, but that doesn't mean yours will impress prospective clients during a listing presentation. You'll need to bring more to the table, including listening skills, negotiating savvy, market expertise and more, to be competitive.
Nov. 2022: Inventory Boost, Higher Sale Prices
While the effects of higher mortgage rates were felt across Florida during November, a long-waited-for boost in inventory helped ease house hunters' frustrations.
9 Daily Habits Guaranteed to Help You Succeed
The secret to success is showing up. Doing these nine things every day will help you focus on the market and your customers, ignore the noise that surrounds you, and build a thriving business.
The (Simple) Secret Formula for Video Marketing Success
Did you know you can post less but get more engagement on your social media channels? The key is quality over quantity. Try this proven strategy for real estate video marketing.
October 2022: Market Still Strong Despite Rate Boosts
Year-over-year numbers don't tell the whole story of what's happening in Florida's housing market. Metrics from the second half of 2022 show a market that remains strong, despite higher home prices and mortgage rates.
5 Steps to Becoming a 'Mentor Manager'
What kind of manager are you? Are you controlling? The buddy? Or totally removed? The best type of manager is one who mentors employees and earns their respect. Learn the five characteristics to becoming a "mentor manager."