How to Win Their Trust — Without Saying a Word
Learn how to make sure your body language is giving off trustworthy signals so you can make the best first impression within seconds.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
Closed Sales Continue to Surge Over Pre-Pandemic Levels
The home selling frenzy continued in Florida in November, with closed sales of existing homes and condos up year-over-year — as well as exceeding pre-pandemic levels. And new listings aren't down — they're just flying off the market.
Cut Your Commission? What to Say When Clients Ask
Every once in a while a client comes along who asks their real estate agent to cut their commission. Don't be shocked by the question — be prepared. Here are some ideas on how to respond — in a positive way — that you can keep in your playbook.
How to Make the Absolute MOST Out of Your Database
Just because you have an enormous database filled with names and contact information doesn't mean you have an enormous client base that you should be constantly targeting with your real estate marketing messages. Find out how to whittle down to identify your hottest leads.
Tight Inventory Keeps Prices High in October
Sales remained strong in Florida's housing market in October, and low inventory continued to keep prices high in the face of strong demand.
3 Steps to Stop Procrastinating — and Get More Done
"I'll do it tomorrow" are the four most dangerous words for your real estate business! Take 5 minutes with Allyson Lewis and walk away with actionable strategies to help you tackle your most important tasks every single day.
FAQs: Florida Realtors/Florida Bar Residential Contract Updates
Florida Realtors attorneys answer frequently asked questions about the changes to the Florida Realtors/Florida Bar Residential Contracts that launch Nov. 1, 2021. For more information, visit our contract update resource page by clicking here. (login required).
Webinar: Changes to 2021 Residential Contract Financing Explained
This webinar, recorded October 19, 2021, features members of Florida Realtors® Law and Policy Department exclusively discussing Paragraph 8(b) of the 2021 updates to the Florida Realtors/Florida Bar Residential Contract. Click here to learn more about the upcoming contract changes (login required).
Fla. Median Home Prices Up in Sept., Inventory Lag Continues
Florida condo sales were up but single-family home sales slipped a bit from a year ago, due to a huge surge in sales last Sept. as the pandemic shifted sales into the fall.