In a crowded social media video scene, personality wins. Sue Benson shows how sharing honest insights, consumer tips and quick videos create connection—and leads that last.
Veronica Figueroa once had three people answering her emails. Then she tried an AI assistant that filters the fluff, drafts replies and mimics her tone. Now, email takes 20 minutes a day—and she’s got her time (and privacy) back.
Shane Aronson admits he forgets follow-ups without a tech assist. His brokerage’s AI platform does the remembering—so he can focus on clients, not data entry.
AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.
Real estate is rewarding, but it comes with risks. Use safety protocols, including Forewarn, to help you stay protected while serving customers with confidence.
Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.
Rising rents and stagnant wages have pushed more young adults to live with their parents – up 6.3% in a decade – as affordability and housing supply tighten.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.
Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.
