11 AI Tools That'll Make Realtor Life Easier (and More Fun!)
From building business and marketing plans to writing social media content, artificial intelligence is a boon for busy Realtors®. Here are some tools to consider.
Realtor® Carlos Melendez (Melendez Group at Florida Premier Realty, Wellington) uses ChatGPT daily in his business. “I don’t just use it for content creation,” says Melendez. “I use it to create images, visuals, video and more.”
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Melendez recently used ChatGPT to build his 2025 plan. Sure, it’s January already, but it’s never too late to build a business plan!
“I uploaded my transaction roster so that AI could identify where I’ve done most of my business. Then, I asked it, ‘What are the most important questions you need answered to help me draft a business plan?’”
ChatGPT spit out the questions, Melendez answered and ChatGPT built a business plan that included ways to increase his business by 20%, how to market to the areas that he is active in, and it even generated social media content and images based on his prompt. “It’s very powerful.”
Here are 11 AI-powered tools designed to enhance the efficiency and effectiveness of real estate professionals:
1. ChatGPT
Think of this as your personal assistant. Use it to craft property descriptions, emails to buyers and sellers, and to write blog articles.
- Pros: New versions are being released that have plug-ins, such as DALL-E 3, that help you create images.
- Cons: There are no guarantees that the information will be accurate, so double check everything that you create.
- Cost: There is a free version, but you’ll want the Plus version for $20 a month to access the plug-ins (known as GPTs).
- Visit: chatgpt.com
2. Canva
New AI-powered design tools give you an edge when creating listing presentations, property fliers and social media posts.
- Pros: Offers numerous templates, color combos, fonts and more to make your graphics snazzy.
- Cons: There is a learning curve and time investment involved.
- Cost: There is a free version available, but to get the AI aspects, you’ll need to get Canva Pro, which is $119.99 a year for one person. They also offer a Team version.
- Visit: canva.com
3. Ylopo AI
A conversational AI platform that automates lead qualification and nurturing through personalized SMS and voice interactions.
- Pros: Offers multi-channel outreach with humanlike dialogues, enhancing client engagement.
- Cons: May require integration with existing CRM systems for optimal performance.
- Cost: Pricing varies; contact Ylopo for details.
- Visit: Ylopo AI
4. REimagineHome
This platform uses AI to virtually stage and redesign property interiors. Potential buyers can visualize different furnishing layouts to get a feel for how their current furniture will fit.
- Pros: Cost-effective alternative to traditional staging; customizable design options.
- Cons: May not capture the exact feel of physical staging; especially if low quality photos are used.
- Cost: $27 a month for a standard plan and $29 a month for an Unlimited Plan.
- Visit: REimagineHome.ai
5. Epique AI
- Offers a suite of 12 AI content-generation tools—tailored for real estate agents—to help create blog posts, property descriptions and email campaigns.
- Pros: Provides diverse content types from website content to email and photos content; user-friendly interface.
- Cons: May require manual editing to ensure the content aligns with your brand voice.
- Cost: Free 7-day trial, then $39 per month
- Visit: Epique AI
6. Write.homes
An AI-driven platform offering over 30 content generation tools, including MLS listing descriptions, social media posts and blog articles.
- Pros: Extensive range of content templates; customizable outputs.
- Cons: Free tier limited to 1,000 words; higher tiers require subscription.
- Cost: Free up to 1,000 words; paid plans start at $8 per month for a Starter Plan to $80 per month for an Elite Plan.
- Visit: Write.homes
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7. Top Producer’s Smart Targeting
Smart Targeting uses AI to analyze data and market trends, identifying homeowners likely to sell and automates personalized marketing campaigns.
- Pros: Data-driven targeting; integrates with Top Producer CRM.
- Cons: Requires subscription to Top Producer services.
- Cost: $449/month for CRM and Smart Targeting.
- Top Producer's Smart Targeting
8. Loopin
An AI tool that summarizes meetings and creates recaps and action plans, helping real estate teams stay organized.
- Pros: Automates note-taking; integrates with calendar apps.
- Cons: May require manual adjustments for accuracy. Best for teams or brokerages.
- Cost: Contact for pricing details.
- Visit: Loopin
9. Revaluate
This predictive analytics tool identifies potential movers based on big data, helping agents focus their marketing efforts on those most likely to list a property.
- Pros: AI-driven predictions help narrow down leads with data insights. Four different products from which to choose depending on your goals.
- Cons: Only as accurate as your database, so results can vary.
- Cost: Custom pricing based on usage and area.
- Visit: Revaluate
10. Cloze
A relationship management tool powered by AI, designed to keep agents organized by managing client follow-ups and reminders automatically.
- Pros: Integration with emails and social media for a centralized CRM.
- Cons: Some users find the learning curve steep.
- Cost: Plans start at $17 per month.
- Visit: Cloze
11. Remine
Remine offers advanced datasets and predictive analytics to easily identify and target new leads nationwide.
- Pros: Improves engagement with your current database, great for relationship building.
- Cons: Primarily for agents looking to work their existing sphere.
- Cost: Some MLS organizations offer Remine Pro for free to members and others charge a monthly fee.
- Visit: Remine
Tracey C. Velt is a contributing editor for Florida Realtor® magazine.
Florida Realtors® does not endorse these products or services. Please conduct your own research before selecting a technology program.