News Archive

Real estate business success should include CRM tools, personalized prospecting, lead generation strategies, consistent workflows and tech integration.

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Outdated or ineffective marketing strategies can cost you valuable leads, listings and revenue. Use these modern, results-driven strategies to increase your bottom line.

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A UF team created a tool that uses data and modeling to rate how building materials hold up to real-world risks like water damage to help protect homes and cut costs.

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Mortgage applications for home purchases climbed to the highest level in more than a month, even as interest rates barely budged.

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Tips for phone conversations and communications that instill confidence in the value you offer as a Realtor.

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Strategies to market luxury homes and attract the right buyers.

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Unlock hidden ChatGPT features to boost productivity by searching past prompts, customizing responses and perfecting your writing to save time every day.

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Homeowners can boost joy by refreshing decor with simple, low-cost updates like painting, repurposing items or sprucing up gardens and furniture.

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Faced with high prices and rates, first-time buyers are choosing smaller homes, prompting builders to scale down size and features to keep sales moving.

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Florida Realtors Education Foundation will help 217 students with college costs this year. Since the program started in 2010, it has given nearly $3M in scholarships.

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