Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage.
Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real world value.
Pending home sales rose 3.3% in November and 2.6% year over year, with gains in all regions as improving affordability and inventory drew more buyers into the market.
From collaborating with architects to crafting $500 coffee table books, this former golf pro turned top producer shows how strategy and precision can turn opportunity into lasting success.
Here’s how the experts see 2026’s housing market shaping up in the Sunshine State.
How to go from scripted to sensational — and start sounding like an advisor, coach and guide instead of a salesperson.
The 2026 Florida Realtors® Leadership Team Focuses on Vision, Innovation and the Future of the Profession.
The new and updated listing, leasing and compensation forms reflect MLS policy changes, current laws and local requirements, with older versions retired and replaced.
Florida Realtors’ data: Single-family closed sales up 3.4%, condo sales up 1.6% YoY. “Pent-up housing demand is being unlocked,” says Chief Economist Dr. O’Connor.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
