Choosing a niche means greater focus for the public-facing brand, but real estate pros can still work in the market where they started.
To boost mentoring buy-in, real estate pros should highlight the value of training and empathy, encouraging agents who want to grow personally and professionally.
AI is now in searches, shopping, creation and other services, and real estate pros can leverage these new tools to reach customers and track advertising success.
New single-family home sales in the U.S. rose 10.9% in April as builders offered incentives to attract buyers despite economic headwinds.
Homeowners across the U.S. hold $11T in tappable equity. Experts urge caution and understanding of loans, HELOCs and other options before borrowing against it.
In Q1 2025, a family earning a median income of $104,200 needed 36% of it to cover the mortgage on a median-priced new home, down from 38%, the NAHB said.
Florida Realtors Chief Economist cites still high mortgage rates as a factor, saying if they fall to 6%, it will help affordability and spur more buyer competition.
The bill retains the current tax rates while including NAR-supported provisions, including a qualified business income deduction increase and the SALT deduction.
Existing-home sales slid 0.5% in April to a seasonally adjusted annual rate of 4.00 million. Sales retreated 2.0% from one year ago.
Form Simplicity has been named a Top 5 Transaction Management System on the Tech 200, honoring the top tech products for brokerages, teams and agents.
