Here’s how the experts see 2026’s housing market shaping up in the Sunshine State.
How to go from scripted to sensational — and start sounding like an advisor, coach and guide instead of a salesperson.
The 2026 Florida Realtors® Leadership Team Focuses on Vision, Innovation and the Future of the Profession.
The new and updated listing, leasing and compensation forms reflect MLS policy changes, current laws and local requirements, with older versions retired and replaced.
Florida Realtors’ data: Single-family closed sales up 3.4%, condo sales up 1.6% YoY. “Pent-up housing demand is being unlocked,” says Chief Economist Dr. O’Connor.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.
Delistings are rising in some markets as pricing gaps widen. Agents can keep sellers committed by setting realistic prices and staying proactive.
A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.
High-end buyers are showing growing interest in fully furnished homes, drawn by faster move-ins, simpler logistics and the appeal of turnkey living.
