Florida Realtors News
News Archive
Confidence is built through small, daily wins that replace doubt with calm authority, helping Realtors strengthen client trust and maintain steady momentum.
As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content.
Builder confidence reached its highest level since April as builders grew more optimistic about future sales and a stronger market ahead.
Fed Chairman Jerome Powell indicated more rate cuts are likely this year – a move that could push mortgage rates lower in the months ahead.
AI is transforming commercial real estate by boosting productivity and uncovering data insights to streamline analyses and free agents for strategic, high-value work.
Two thirds of Gen Z respondents see homeownership as a lifetime goal and plan to make their first or next home purchase in the next 6 years.
The bipartisan ROAD to Housing Act won unanimous support, advancing policies for new home construction home loan guidance and disaster recovery.
Falling mortgage rates could save home buyers more than $1,000 in interest annually if they compare options among various lenders, a new study finds.
Designers say homeowners are embracing jewel tones, layered textures and personal touches – ideas that can also inspire seasonal home staging.
Real estate professionals who build a recognizable brand gain trust, visibility, and referrals, reducing constant chasing and creating long-term stability.