In a quest to make her property listings stand out from the ChatGPT crowd, one Realtor® built her own AI tool —and is saving 30-40 hours a week on writing social media posts and listings.
Affordability headwinds persist as the 30-year fixed-rate mortgage rises again, yet the stream of mortgage applicants remains stronger than in 2024.
The state’s population growth is reshaping real estate, compelling agents to adopt digital tools and social media to attract younger buyers and boost engagement.
Builders remained cautious as elevated interest rates and affordability challenges continued in July. Buyer traffic fell to its lowest level since 2022.
Consumer sentiment rose slightly to its highest point in five months. Despite easing inflation expectations, economic concerns remain elevated.
Single-family starts hit their lowest since July 2024, but overall starts rose 4.6% thanks to a 30% surge in multifamily building.
The bill that makes permanent the VA’s temporary policy letting veterans pay their real estate agents directly is headed to the president’s desk.
A federal court dismissed Homie’s antitrust claims against NAR and major brokerages with prejudice, barring the company from refiling the lawsuit.
Trey Goldman now will oversee Florida Realtors’ legislative and regulatory advocacy-related efforts in Tallahassee. He previously served as legislative counsel.
Selling a home with input from multiple generations adds stress. Clear leadership, communication and smart prep can help keep the process on track.
