Creating Brands That Lasts
Creating a memorable brand includes knowing your audience and communicating your business needs and expectations.
NEW YORK – To create a lasting brand, it is more than just finding the right logo and color scheme, it's about creating a unique and authentic feeling for home buyers and sellers that they will remember.
The first step in creating a memorable brand is to know who the audience will be and communicate how your businesses will meet their needs, desires and expectations.
Video can aid real estate agents with branding because it is a dynamic way to promote the brand and its authenticity to potential buyers and sellers. It also provides a platform for an agent's voice, purpose and mission. Connect with the audience, be enthusiastic and authentic about your expertise and business and potential buyers and sellers will come.
Video is a great way to share personal successes and tidbits that will resonate with the audience, as well as demonstrate how your style differs from other agents. With newsletters, agents can offer specific types of content from inspirational to educational.
Source: Inman (07/30/24) McPherson, Marian
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