Real estate professionals who adapt social media strategies and combine them with personal outreach maintain steady leads despite market shifts.
Contract signings went up on lower mortgage rates nationwide. In the South, they rose 3.1% in August and were up 4.2% compared a year ago.
Tools, such as AI and automation, can widen reach and improve efficiency, but they don't replace human connection. Long-term growth depends on empathy.
At the 2025 Florida Realtors Convention, real estate pros learned about new laws, disclosures, and standards that bring broad changes to daily practice.
A fall refresh with seasonal decor can add instant curb appeal. Sellers should view their entryway with a buyer's eye to present a desirable lifestyle.
U.S. consumer sentiment fell 5% in September as high prices and weaker economic expectations weighed on outlooks, though inflation expectations eased slightly.
Existing-home sales slipped 0.2% in August from July, as prices rose 2% to a median sales price of $422,600. The median time on the market was 31 days nationwide.
Inflation-based tax bracket hikes for 2026 may boost take-home pay, giving first-time buyers more room to save for down payments and qualify for loans.
Fannie Mae projects mortgage rates to fall to 6.4% by late 2025 and 5.9% in 2026, with rising home sales and mortgage originations over the same period.
A SmartRent survey found 92% of renters say cutting utility costs matters. Last year, 63% saw bills rise; less than half say property managers communicate or care.
