Veronica Figueroa once had three people answering her emails. Then she tried an AI assistant that filters the fluff, drafts replies and mimics her tone. Now, email takes 20 minutes a day—and she’s got her time (and privacy) back.
In a crowded social media video scene, personality wins. Sue Benson shows how sharing honest insights, consumer tips and quick videos create connection—and leads that last.
Shane Aronson admits he forgets follow-ups without a tech assist. His brokerage’s AI platform does the remembering—so he can focus on clients, not data entry.
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.
Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.
Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.
Rising rents and stagnant wages have pushed more young adults to live with their parents – up 6.3% in a decade – as affordability and housing supply tighten.
In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.
With rate cuts expected, homeowners weigh HELOCs for flexibility or fixed loans for stability as they consider tapping record home equity levels.
