Boost Marketing with AI Video Tools for Agents
Canva's AI-powered video tools help real estate agents create professional content quickly, with easy templates and tutorials for platforms like TikTok and YouTube.
NEW YORK — Do you use video as part of your marketing tool kit? If not, research says you should. More than 80% of U.S. adults use YouTube, and more than 50% of all consumers use video to help make a purchasing decision. Yet, only about one in three agents use YouTube for marketing.
One of the challenges agents cite for not using video is genuine: It is time-consuming to create versus other marketing tools. However, the emergence of artificial intelligence to make the creation of video easier is changing things.
Tips to Make the Most of Canva's AI Tools
Before, producing high-quality video content on a regular basis for anyone could feel overwhelming. Thankfully, Canva, the most popular and user-friendly online graphics platform, offers several AI-powered video editing tools.
Canva’s powerful AI-driven video library is specifically designed to create social media post videos. Agents can quickly and efficiently generate eye-catching video posts using modern templates that are easily customized with a drag-and-drop interface.
Perhaps best of all, Canva offers a complete “how to” library of videos to guide you step-by-step through the creation process.
Effortless video creation at your fingertips
Canva has long been a favorite for real estate professionals who want to create engaging graphics and marketing materials without needing advanced design skills. Now, it offers a robust video library already sized to fit perfectly into social media formats like Instagram Reels, TikTok and YouTube Shorts. For most agents with minimal tech skills, Canva unleashes a whole new world of marketing possibilities.
Before AI video tools, each social media channel had its formatting size and other requirements for video content – and they varied, sometimes considerably. Canva attacked that problem head-on and created a massive video library packed with customizable templates for every social channel.
Moreover, these easy-to-modify templates allow you to create visually appealing content in just a few clicks. Whether you’re promoting a new property listing, highlighting neighborhood features, or giving market updates, the platform offers templates you can adapt specifically for your real estate needs.
What you’ll love most is that these templates are pre-formatted, meaning you won’t have to worry about resizing or adjusting your content to fit different platforms. It’s all set up for you: just select the template specifically for the social media channel you want to use.
The magic of AI: Tailored for agents
Canva’s video library offers more than generic templates – it’s packed with options tailored specifically to real estate professionals. You’ll find templates that are perfect for property walkthroughs, market updates, local tours, and more. These templates are designed to help agents highlight key features of homes and neighborhoods in a way that is visually compelling and engaging for potential buyers.
For instance, if you want to create an open house promo video, Canva has pre-built templates where you can easily drop in your photos or short video clips. The template takes care of the transitions, pacing, and even text overlays, ensuring your video looks polished and professional. Or, if you are creating a tour to showcase a community that features parks, retail, schools, and more, its library has a template you can find that will match the tone, look, and feel that you want to convey.
Learn the ropes: Canva’s step-by-step video guides
Even though Canva’s interface is remarkably intuitive, this marketing platform goes the extra mile by offering agents a wide range of free “how-to” videos. These “how-to” videos cover everything from basic introductions to video editing to more advanced techniques, ensuring that there’s something for whatever need or question you may have
For beginners, the video tutorials provide a step-by-step guide to creating your first video. You’ll learn how to navigate the Canva interface, select the right template, upload your content, and edit your video – in less than an hour. The tutorials are clear, concise, and designed to quickly get you up and running.
If you’re more experienced or looking to refine your skills, Canva also offers more advanced tutorials. These specific how-to videos dive into topics like optimizing videos for different platforms, using transitions effectively, or even branding your videos with your company’s colors and logo. No matter your level of expertise, Canva video tutorials are designed to help you get the most out of the platform.
Why video content is a must for agents
Beyond the popularity of video as a learning and buying tool, social media platforms have made it clear that video content is what grabs attention and keeps users hooked. For example, Instagram’s algorithm prioritizes Reels over static posts, meaning your video content is more likely to be seen by a larger audience. The same goes for TikTok since this platform is all video, and they reward users who actively post video content that draws the most views.
If you want to get on the top of Google search results, there is no better way than to generate local YouTube content. As an agent, using video in marketing means more exposure for your listings and greater local visibility, which provides more opportunities to connect with potential clients.
Most importantly, videos can help bring properties to life in a way that photos simply can’t. A well-crafted video can showcase a home’s best features and help put the home’s size, space, and overall layout in perspective. Unlike photos, you can use video for client testimonials, and that’s a type of endorsement that’s hard to beat!
Maximize your social media strategy with video
Trying to keep up with multiple social platforms can be a full-time job. Most agents are lucky if they can manage one media outlet. However, using Canva’s video tools and resources, creating content for multiple social channels doesn’t have to be time-consuming. Leveraging the power of Canva’s AI and its library of ready-made templates allows you to produce videos that look professional and perform well across all social media channels without needing any prior video experience.
Canva’s video library simplifies the video creation process with its intuitive interface and drag-and-drop functionality. It also offers a wealth of customizable templates that are specifically designed for platforms like Instagram, TikTok, and YouTube. Plus, with the added support of free “how-to” videos, Canva ensures that anyone, regardless of skill level, can create professional, engaging content that stands out in the crowded social media landscape.
Canva has changed the game for agents looking to stand out on social media. With its ready-made video templates and intuitive AI tools, what used to be a long process is now as simple as drag, drop, and publish. Add in the wealth of free tutorials to guide you through every step, and you’ve got everything you need to create professional-quality videos that complement your other marketing.
Most importantly, if you need additional help, the Tech Helpline can assist you, and help is just a click, call, or text away.
Source: Tech HelpLine
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