News Archive

Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.

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In a crowded social media video scene, personality wins. Sue Benson shows how sharing honest insights, consumer tips and quick videos create connection—and leads that last.

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Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.

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With engineering precision and a family-powered team, Dania Perry blends data, marketing and hands-on service to deliver standout results in Tampa Bay’s luxury market.

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Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.

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In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability.

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Rising rents and stagnant wages have pushed more young adults to live with their parents – up 6.3% in a decade – as affordability and housing supply tighten.

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Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.

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Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently.

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NAR says it supports new technology like Zillow’s ChatGPT integration as long as it follows MLS rules and data license agreements.

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