In a crowded social media video scene, personality wins. Sue Benson shows how sharing honest insights, consumer tips and quick videos create connection—and leads that last.
Rising rents and stagnant wages have pushed more young adults to live with their parents – up 6.3% in a decade – as affordability and housing supply tighten.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.
Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.
In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability.
With rate cuts expected, homeowners weigh HELOCs for flexibility or fixed loans for stability as they consider tapping record home equity levels.
Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently.
NAR says it supports new technology like Zillow’s ChatGPT integration as long as it follows MLS rules and data license agreements.
Baby boomers own 41% of U.S. real estate – twice that of millennials – reflecting decades of price growth and tougher entry for younger buyers.
Spending less on ads can yield better results. One expert says cutting waste, auditing expenses and improving conversions drive sustainable real estate growth.
