Buyers and sellers are more informed now. Today’s agents must pair market insight, storytelling and strategy to deliver value that stands out across markets
AI tools like ChatGPT are changing how buyers search for homes. Agents should keep profiles current and share conversational, local posts to stay part of the search.
With first-time buyers at a record low of 21%, NAR urges all levels of government to adopt policies that expand ownership and boost housing supply.
Experts say there are ways buyers can trim mortgage costs and make ownership more affordable, including comparing lenders and exploring VA, FHA or USDA loans.
UF researchers report Florida’s consumer sentiment fell for a fourth month in October, reflecting weaker views on finances and the national economy.
Agents are embracing “digital door knocking,” using genuine online conversations, comments, messages and polls to build trust and attract new clients.
NAR research also shows the typical first-time buyer is now 40, repeat buyers average 62 and 88% of all buyers used an agent or broker.
Even in a tech-driven market, referrals, integrity and consistent follow-up keep agents thriving. Experts say blending tradition with tech drives success.
The Sunshine State once again ranks as the best state to retire, thanks to its warm climate, coastal lifestyle and lack of state income, inheritance or estate taxes.
Experts say wellness-focused homes, designed for light, air, safety and accessibility, can help residents live longer while strengthening property values.
