Higher borrowing and renovation costs, limited inventory and rising competition are squeezing margins, pushing investors to adjust strategies, according to ATTOM.
Smart use of digital calendars helps agents reduce no-shows, improve communication and stay connected with customers through automation, reminders and integrations.
Florida Realtors chief economist sees easing rates steadying Fla.’s market; NAR deputy chief economist cites national affordability pressures for first-time buyers.
AI is being used to analyze MLS data, create charts, map customer workflows and plan local content, saving time while strengthening market visibility.
Expectations improved in December, but inflation and labor market uncertainty continued to shape how Floridians view the economy heading into 2026.
Young buyers are pooling resources as lenders adapt, offering programs for unrelated co-borrowers and credit models that better reflect real-world payment behavior.
Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage.
Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real world value.
From collaborating with architects to crafting $500 coffee table books, this former golf pro turned top producer shows how strategy and precision can turn opportunity into lasting success.
Pending home sales rose 3.3% in November and 2.6% year over year, with gains in all regions as improving affordability and inventory drew more buyers into the market.
