How to go from scripted to sensational — and start sounding like an advisor, coach and guide instead of a salesperson.
Florida Realtors’ data: Single-family closed sales up 3.4%, condo sales up 1.6% YoY. “Pent-up housing demand is being unlocked,” says Chief Economist Dr. O’Connor.
Here’s how the experts see 2026’s housing market shaping up in the Sunshine State.
The 2026 Florida Realtors® Leadership Team Focuses on Vision, Innovation and the Future of the Profession.
Delistings are rising in some markets as pricing gaps widen. Agents can keep sellers committed by setting realistic prices and staying proactive.
Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.
High-end buyers are showing growing interest in fully furnished homes, drawn by faster move-ins, simpler logistics and the appeal of turnkey living.
Emerging tech is helping agents spot buyer intent sooner, prompting timely outreach that turns interest into real conversations as 2026 approaches.
