How to go from scripted to sensational — and start sounding like an advisor, coach and guide instead of a salesperson.
Florida Realtors’ data: Single-family closed sales up 3.4%, condo sales up 1.6% YoY. “Pent-up housing demand is being unlocked,” says Chief Economist Dr. O’Connor.
Here’s how the experts see 2026’s housing market shaping up in the Sunshine State.
The 2026 Florida Realtors® Leadership Team Focuses on Vision, Innovation and the Future of the Profession.
Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.
Delistings are rising in some markets as pricing gaps widen. Agents can keep sellers committed by setting realistic prices and staying proactive.
Emerging tech is helping agents spot buyer intent sooner, prompting timely outreach that turns interest into real conversations as 2026 approaches.
A Realtor Broker learned one of their sales associates was reposting false and misleading statements on social media about a local appraiser and international real estate brokers. Is this a violation of the Code of Ethics? Are appraisers and international brokers included in the definition of real estate professional under the Code?
