If mortgage rates fall to 6%, sidelined buyers could return. Florida has already seen sales gains when rates dip, Florida Realtors Chief Economist Brad O’Connor said.
A recent court case shows how recommending an unlicensed contractor can trigger an agent’s duty of reasonable care and lead to costly liability.
Regret among recent buyers has declined as purchase timelines lengthen, though younger buyers remain more likely to question their home decisions, Realtor.com reports.
Confidence among builders improved modestly to close the year, with cost pressures and buyer affordability shaping the outlook ahead.
Florida’s housing market remains positioned for long-term demand, with population growth and early signs of rising home sales, Florida Realtors chief economist said.
Real estate teams are refining goals, investing in skills and technology, strengthening digital visibility and diversifying lead generation to stay competitive.
Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.
NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.
Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing and high-value, low-cost trades to keep deals moving.
AI can boost efficiency, but businesses still need people to personalize outreach and close deals. Blending AI insights with human expertise delivers better results.
