Instagram is prioritizing strong hooks, captions, location tags, smart audio use and Trials, giving agents clearer ways to expand reach and test what works.
A 1991 court ruling allows non-Realtor brokers (Thompson brokers) in Florida, Georgia and Alabama to access MLSs without joining a Realtor association.
Confidence among builders improved modestly to close the year, with cost pressures and buyer affordability shaping the outlook ahead.
Regret among recent buyers has declined as purchase timelines lengthen, though younger buyers remain more likely to question their home decisions, Realtor.com reports.
Florida’s housing market remains positioned for long-term demand, with population growth and early signs of rising home sales, Florida Realtors chief economist said.
Real estate teams are refining goals, investing in skills and technology, strengthening digital visibility and diversifying lead generation to stay competitive.
Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.
NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.
Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.
NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.
