News Archive

Smart use of digital calendars helps agents reduce no-shows, improve communication and stay connected with customers through automation, reminders and integrations.

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Expectations improved in December, but inflation and labor market uncertainty continued to shape how Floridians view the economy heading into 2026.

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AI tools can help professionals define clearer financial targets, break goals into steps and organize planning — with care around data privacy and verification.

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Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage.

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Young buyers are pooling resources as lenders adapt, offering programs for unrelated co-borrowers and credit models that better reflect real-world payment behavior.

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Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real world value.

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Down payment saving timelines have improved since 2022, falling to roughly seven years nationwide as price growth slows.

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How to go from scripted to sensational — and start sounding like an advisor, coach and guide instead of a salesperson.

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Florida Realtors’ data: Single-family closed sales up 3.4%, condo sales up 1.6% YoY. “Pent-up housing demand is being unlocked,” says Chief Economist Dr. O’Connor.

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Here’s how the experts see 2026’s housing market shaping up in the Sunshine State.

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