Focusing on buyers by behavior and interests, rather than age, gender or family status, helps agents reach new consumers while avoiding legal risks.
AI is transforming how buyers shop, so brands should reposition to reach buyers earlier, build trust sooner and influence choices faster.
With jobs steady and inflation still above target, the Fed is likely to hold rates this week, signaling fewer cuts ahead for mortgage, auto and business loans.
A new report shows younger generations will inherit trillions in property, driving family buying strategies, more estate sales and shifts in luxury market supply.
Modern windows boost comfort, cut energy waste, improve security and send buyers a clear signal that a home is well maintained and built for long-term value.
Tax credits reduce taxes dollar-for-dollar, but some expired for 2026. Some refundable and nonrefundable credits remain. Electric vehicle and home energy credits ended.
Social platforms reward useful, local content. Agents who use video, planning and engagement can attract buyers and sellers organically and grow leads consistently.
Builder incentives and smaller homes are bringing new-home prices closer to resales, creating a rare buying window in some markets.
New prediction markets let users trade on where home prices are headed, sparking debate over whether crowd sentiment can meaningfully inform housing decisions.
Property managers who fail to comply with updated lead paint rules risk lawsuits, project shutdowns, insurance denial and fines up to $40,000 per violation.
