Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.
NAR’s Lawrence Yun said easing rates, pent-up demand and potential policy shifts could lift sales in 2026, making staffing, training and lead strategy key for brokers.
AI tools are helping brokerages protect their brand, streamline operations and standardize onboarding, freeing agents and staff to focus on higher-value work.
Credit scores across Florida slipped over the past year, raising borrowing costs for buyers and limiting refinancing or equity borrowing for homeowners.
AI can handle routine tasks for agents, creating more time for pricing, negotiations and customer care. Agents must still verify information and personalize messaging.
From storybooks to scavenger hunts, real estate pros are finding creative ways to involve customers’ children and reduce the stress for families during the house hunt.
As demands and constant communication mount, agents who make clearer choices about time, energy and routines are better positioned to sustain momentum.
Home prices rose in most U.S. metros in late 2025. Florida saw some price softening tied to higher inventory, while homeowners continue to hold significant equity.
Florida’s consumer sentiment index rose in January as views of personal finances and spending improved, even as economic uncertainty persists.
Top agents should be doubling down on what already works, such as reviewing past leads and focusing on fewer high-value connections, for success this year.
