Turning Leads into Listings
In real estate, prioritize quality leads. Look for motivated sellers facing life changes or financial issues. Use CMAs, pricing insights and targeted marketing for success.
NEW YORK — As a real estate agent, focusing on quality leads rather than the quantity of leads is crucial for success.
Some signs sellers are motivated include those entering a new stage in life (divorce, retirement or family growth), experiencing financial hardship (in preforeclosure status or bankruptcy) or have inherited property they can’t afford or are too far away to maintain.
Build a strong pitch by using a comparable market analysis (CMA) to show recent nearby sales and use local market trends to highlight reasons to sell. Also, provide pricing strategy insights to manage expectations.
Consistently follow up with timely, personalized communication through various channels like calls, texts and emails to increase your chances of converting leads into listings. Use tools to analyze property data and run targeted marketing campaigns to maximize results.
Source: RISMedia (03/19/25)
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