Steps to Grow Your Real Estate Business in 2025
Ideas include a weekly email to your database referencing a "deal of the week," featuring a home listed at a good price for the market.
NEW YORK — To grow a real estate business, agents and owners need to make their expertise known to the local market and remain authentic in client and business interactions. This can include showing up for community activities, sending consistent direct mail campaigns and offering services through YouTube or other social media channels.
Agencies also need to tell client stories that others can see themselves in and in which they can relate to, and these include how agents helped families navigate the home buying process. Find inspiration from other agents through social media, podcast interviews, or videos, and use the information as a framework for success by tailoring techniques to the local market. Successful real-estate firms also focus on growing their own databases of potential clients, and agents should consistently reach out and offer market information and tips as necessary.
A systemic approach of adding leads to the database can improve potential leads. Consistent outbound communication to prospects also can be helpful to engage potential leads, previous clients who may provide referrals and lead to more transactions. Outbound emails should include automated property updates that include the latest homes on the market, or homes that have price reductions based on each contact's personal criteria.
Homeowners, however, may be more interested in information about which homes were sold or came under contract. A weekly email to the entire database could speak about a "deal of the week" that features a home listed at a good price for the market. Clients who buy more than one home with the agency or provide several referrals should be rewarded as MVPs, and this can include client appreciate parties, small gifts, and thank you notes. Commit to personal growth, including courses on new marketing or operational strategies, adopting new technology to improve efficiency, and offering mentoring to others.
Source: Inman (01/09/25) Burgess, Jimmy
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