Making Every Moment Count in Real Estate
Real estate pros can stand out by specializing in a niche and using the 5-5-5 strategy: calls, messages and meetings to build leads and client trust.
NEW YORK — Real-estate professionals can separate themselves by marketing their skills in a niche, whether that is working with first-time buyers or luxury buyers.
Buyers and sellers prefer to work with experts, and when they can view a firm as an expert in a specific area or type of property, they are more likely to close on a home and refer the firm to others. Selecting an area of expertise that an agent enjoys will go a long way in ensuring marketing is authentic and that the agents keep up to date on the trends associated with that niche.
The "5-5-5 strategy" can assist firms in building relationships and generating leads. It includes making five phone calls per day to reach out to leads, repeat clients, strategic partners or people in the area to create meaningful connections.
Sending out five direct, digital messages, texts or meaningful social media comments per day and scheduling five face-to-face meetings per week can build stronger existing relationships, cultivate new ones or create networking opportunities.
In this way, agents can prioritize lead generation and relationship-building activities every day and engage in habits that build momentum and long-term success.
Part of this strategy is ensuring agents have an in-depth understanding of the markets, what properties are selling, identifying buyer trends and being aware of market shifts so that they can communicate value and knowledge to their clients.
Immersing agents in market details also can help them anticipate client needs. Agents also should not forget to solicit feedback so they can improve their approach, marketing, and processes.
Source: Inman (01/08/25) Schlekeway, Nick
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