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Zillow: U.S Rents Rose Faster Than Wages

Tampa and Jacksonville saw rents surge more than three times quicker than wages in the past four years, according to Zillow.

WASHINGTON – Rents in most major U.S. metropolitan areas rose about 1½ times faster than wages in the past four years, according to a Zillow Group Inc. analysis.

Nationwide, rents climbed 30.4% while incomes expanded 20.2% from 2019 to 2023, data from Zillow, StreetEasy and the Bureau of Labor Statistics show. Florida, a migration hot spot, had some of the most dramatic differences — Tampa and Jacksonville saw rents surge more than three times quicker than wages.

Rental housing costs outpaced salaries in all but six of the top 50 metros. San Francisco, where homelessness and crime have become hot-button political issues, saw weak demand for rental units leaving those costs rising by less than wages over the past four years.

Rent dominates the inflation indexes on which the Federal Reserve bases its interest-rate decisions, and readings for the category have been hotter-than-expected in the first few months of the year. Demand for rentals from millennials and Gen Z adults coincided with the country's housing shortage, causing rents to quickly rise, according to the Zillow report.

"Housing is a real problem in the United States due to a huge shortage of affordable" dwellings, Treasury Secretary Janet Yellen said. "That said, I strongly believe — I think it is highly likely — that shelter costs, which have been pushing up inflation, will come down," she said, citing a stabilization in rental prices of new apartments and single-family homes.

Last year alone, rents in New York City rose more than seven times faster than wages — the largest gap in the U.S., the report found. Despite a strong job market in the city, and in some ways because of it, the gap between what a typical renter can afford and the price of rentals on the market is growing, StreetEasy senior economist Kenny Lee said.

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