News & Media
![man giving out his business card](/sites/default/files/styles/full_width_main_image/public/page/image/2018-06/gettyimages-609179351_1.jpg?h=6eaae919&itok=IrQhIiau)
Hero Images / Getty Images
A Blueprint for Consistently Finding Leads
To find a steady flow of leads, begin by targeting a neighborhood, becoming familiar with the community and marketing yourself.
NEW YORK – Geographical farming – a time-tested strategy for uncovering leads – can help generate a consistent flow of listing opportunities. Consider the following to making geofarming work for you:
- Start by examining neighborhoods to determine if there is a single dominant agent in the area.
- Make a 12-month commitment to marketing in the neighborhood and set a specific marketing budget.
- Use consistent direct mailers, including letters, postcards and easy-to-understand quarterly sales reports.
- Share feedback from sellers and buyers periodically.
- Host quarterly and semiannual events, such as food truck nights. Make evergreen videos about the community. Walk your own pets in the target neighborhood.
- Leverage listing with professional staging, photography and videography of the listed home, sending out just-listed and just-sold cards, tell neighbors about the open house, posting professional signs and take-one boxes, information with QR codes to access videosand a double-sided flyer with other listings in the area.
Source: Inman (04/26/24) Burgess, Jimmy
© Copyright 2024 Smithbucklin