Podcast Marketing? Could Be a Gold Mine
The unique thing about podcast marketing? It can create a personal connection between an agent’s brand and their listeners.
NEW YORK – Real estate agents should consider running ads in podcasts to cultivate relationships with people inside and outside the industry.
Podcast marketing stands out from other types of advertising because it focuses on the personal connection between an agent’s brand and listeners, as the podcasts provides engaging dialogue and interviews with experts.
Podcasts are also cost-effective. They give agents a global reach and help listeners find services.
Podcast ads are also a channel for agents to demonstrate their expertise and authoritativeness, which contributes to the strength of their brand image.
Finally, podcast ads’ return on investment is especially high, with a recent study estimating it to be $2.42 per every dollar spent. Podcast advertising strategies for real estate agents can include collaborating with other agents, leveraging existing audiences and/or offering helpful tips.
Source: Realty Biz News (02/09/2023) Shepardson, Ben
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