Real estate is rewarding, but it comes with risks. Use safety protocols, including Forewarn, to help you stay protected while serving customers with confidence.
In a crowded social media video scene, personality wins. Sue Benson shows how sharing honest insights, consumer tips and quick videos create connection—and leads that last.
With engineering precision and a family-powered team, Dania Perry blends data, marketing and hands-on service to deliver standout results in Tampa Bay’s luxury market.
How one Realtor turns everyday relationships into a steady source of sales by setting clear expectations for referrals.
Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.
AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.
In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability.
Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.
