Florida Realtors News
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AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.
Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.
Rising rents and stagnant wages have pushed more young adults to live with their parents – up 6.3% in a decade – as affordability and housing supply tighten.
In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability.
Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.
NAR says it supports new technology like Zillow’s ChatGPT integration as long as it follows MLS rules and data license agreements.
With rate cuts expected, homeowners weigh HELOCs for flexibility or fixed loans for stability as they consider tapping record home equity levels.
Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently.