AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.
How one Realtor turns everyday relationships into a steady source of sales by setting clear expectations for referrals.
Veronica Figueroa once had three people answering her emails. Then she tried an AI assistant that filters the fluff, drafts replies and mimics her tone. Now, email takes 20 minutes a day—and she’s got her time (and privacy) back.
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.
In a crowded social media video scene, personality wins. Sue Benson shows how sharing honest insights, consumer tips and quick videos create connection—and leads that last.
Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan.
With engineering precision and a family-powered team, Dania Perry blends data, marketing and hands-on service to deliver standout results in Tampa Bay’s luxury market.
Shane Aronson admits he forgets follow-ups without a tech assist. His brokerage’s AI platform does the remembering—so he can focus on clients, not data entry.
Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.
