Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.
High-end buyers are showing growing interest in fully furnished homes, drawn by faster move-ins, simpler logistics and the appeal of turnkey living.
Emerging tech is helping agents spot buyer intent sooner, prompting timely outreach that turns interest into real conversations as 2026 approaches.
Slower price growth marked 2025 as more metros saw declines, equity borrowing increased and affordability pressures remain heading into 2026.
A Realtor Broker learned one of their sales associates was reposting false and misleading statements on social media about a local appraiser and international real estate brokers. Is this a violation of the Code of Ethics? Are appraisers and international brokers included in the definition of real estate professional under the Code?
Instagram is prioritizing strong hooks, captions, location tags, smart audio use and Trials, giving agents clearer ways to expand reach and test what works.
A 1991 court ruling allows non-Realtor brokers (Thompson brokers) in Florida, Georgia and Alabama to access MLSs without joining a Realtor association.
If mortgage rates fall to 6%, sidelined buyers could return. Florida has already seen sales gains when rates dip, Florida Realtors Chief Economist Brad O’Connor said.
