News Archive

FSBO sellers aren’t driven by price alone. They’re motivated by control, confidence  and conviction. Agents who understand that psychology are the ones who earn the listing.

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Agents are doubling down on phone calls, open houses, farm areas and consistent personal outreach, pairing smart tech with high-touch connections for new business.

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Forget sales volume. The agents rising fastest right now are the ones who understand their margins, track their expenses and build systems that scale.

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Referrals may feel organic, but the real estate agents who win with them use data, discipline and smart tracking to turn relationships into predictable revenue.

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Smart move: Use a digital business card to save time, share listings and network.

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Guillermo Teran released a guide that equips investors, digital nomads, luxury buyers and real estate professionals with strategies to navigate Miami’s pre-construction market.

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Agent engagement is less about office time and more about tailored leadership. Here’s how brokerages should be adapting to different production levels.

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Florida Realtors’ forms now reflect new federal reporting for certain non-financed sales and updates to the Qualifying Improvements Rider. Watch the explainer video.

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Florida Realtors' committees influence advocacy, contracts and programs statewide. Learn how to apply during a Feb. 27 webinar at 1 p.m.

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Forget viral stunts. Build a powerhouse real estate brand through small, daily habits and consistent, value-driven actions that keep you top-of-mind with every lead.

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