Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing and high-value, low-cost trades to keep deals moving.
As you and your customers prep for holiday festivities, Florida Realtors offers several tips, like making sure decorations are made of fire-resistant materials.
A talent-focused approach, including selective recruiting, clear vision and strong culture, can help brokers build businesses that stay steady in shifting markets.
A new survey shows buyers are focusing on design for 2026, favoring calming paint colors, flexible layouts, quality finishes and curb appeal over square footage alone.
AI platforms now help agents handle lead generation, virtual staging, customer interactions and data analysis, streamlining routine tasks and improving efficiency.
A look back at 2025 market conditions and consumer trends helps agents identify what worked, what didn’t and how to approach their 2026 business plans.
The latest outlook shows strong expectations for a quarter-point cut as the Fed reviews easing inflation and softer spending ahead of Wednesday’s decision.
Spotting layout imbalances, harsh lighting, bare walls, low ceilings and clutter can help real estate pros stage rooms that feel cohesive, inviting and memorable.
RISMedia featured Florida Realtors for developing major real estate tech, with 2025 President Tim Weisheyer calling the group a “quiet giant” in industry innovation.
A brand audit helps agents spot gaps between their online presence and real-world service, ensuring their message, visuals and customer experience stay aligned.
