Florida Realtors News
News Archive
Home management platforms give homeowners useful tools long after closing while helping agents stay connected. The ongoing support can lead to more referrals and repeat business.
As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.
Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features.
Florida’s townhouse and condo market posted a 9% year-over-year increase in second-quarter sales, with the strongest gains among properties priced below $200,000 and those selling for $1 million or more. Sales also rose sharply in several metro areas, including Panama City, Punta Gorda, Cape Coral-Fort Myers and Naples.
Zillow’s 2026 paint color analysis found that chocolate brown and sage green may help a home show better, while ochre yellow, bright red and pale pink can turn buyers off. Agents caution that paint alone does not determine value, but bold or highly personal colors can still shape a buyer’s first reaction.
Florida single-family pending sales rose 4.1% year over year in June, outperforming national and regional declines. Closed sales and prices also increased, though the monthly pending-sales total fell from May.
As real estate teams expand, clearer systems, stronger accountability and more intentional leadership are helping them manage growth without losing consistency.
Artificial intelligence and home automation are reshaping how homes function, from keyless entry and smarter kitchens to lighting, climate control, sleep tracking and bathroom health features that respond more directly to daily routines.
A new FICO survey found that 74% of prospective homebuyers said financial barriers kept them from purchasing a home this year, with high prices and interest rates topping the list. The share rose to 85% among first-time buyers, while nearly 6 in 10 Americans said they do not fully understand the homebuying process.
Military buyers and sellers face unique financing, legal and timing issues, from VA loans and BAH income to assumptions and SCRA protections. Agents who understand those details can help them avoid costly mistakes and make better use of benefits many still leave untapped.