Artificial intelligence is making it easier for agents to create polished listing presentations. Agents also need to demonstrate their value through market knowledge, strategy and judgment rather than presentation quality alone.
A Leon County judge found parts of Amendment 3’s ballot language misleading as public safety groups warned the property tax cuts could strain local services.
The average 30-year mortgage rate rose to 6.69%, its highest level in just over a year, further limiting buyers’ purchasing power. The 15-year rate slipped to 6.01%.
Gen Alpha has about 2 million fewer members than Gen Z did at the same ages, while high housing costs continue to delay when many young adults establish homes of their own.
Florida consumer sentiment fell to its lowest level since December 2023 as residents grew more concerned about their finances, the economy and major purchases.
Florida’s share of property insurance lawsuits has fallen sharply, a sign of market stability that could mean more coverage options and fewer closing delays.
Luxury buyers are combining homes and vacant lots for more privacy, security and space, driving up demand – and premiums – for adjoining properties.
Florida Realtors General Counsel Juana Watkins warned that routine advertising, screening and customer communications can create lawsuits or ethics complaints even when they do not lead to regulatory discipline. She urged Realtors to understand overlapping rules and seek guidance before acting in legal gray areas.
Rates could move higher in August as the war in Iran, persistent inflation and uncertainty over the Federal Reserve’s next steps keep pressure on Treasury yields.
New construction is giving homebuyers more choices and negotiating power across the South, including Florida, according to HomeServices of America’s 2026 Mid-Year National Housing Outlook. The shift increases competition for sellers and makes accurate pricing and local market guidance more important.
