Florida Realtors News

When sales decline, agents look for ways to trim pennies – but it’s not always a smart move to cut back on some expenses. Consider how it could impact business.

In Feb., the number of buyers searching listings outside their state dropped 3.6% year-to-year – but those looking locally fell 14.4%. 5 Fla. metros are top go-to spots.

In Fla.’s four biggest metros, a comparison of median women’s salaries to list prices finds that fewer than 3% can afford to buy a home. Nationally, it’s 8.9%.

A blog can go international for agents who hope to find a bigger client base – and a focus on business-to-business topics may do that too.

Rising mortgage rates and still-high prices have pushed pandemic hot spots – notably those with a significant tech sector – to cool faster than other metros.

An exhaustive pro-housing bill – one of Florida Realtors’ top priorities – passed the Legislature on Friday. It now needs only Gov. DeSantis’ signature to become law.

As a business social media site, LinkedIn encourages online networking. To push that effort, it’s adding AI-written content that incites conversations.

Buyers may need to shop around for a mortgage. If clients pulled money from a regional bank or deposits went down, the bank may make it harder to qualify.

Here's how one Realtor built a local sphere of influence to build her connections around the globe.

Here’s how one brokerage team switched to an all-in-one solution, combining CRM, IDX, team management and lead generation — and doubling the percentage of listing conversions.