Florida Realtors News

Step 1: Know your target audience inside and out. Step 2: Write copy that moves them. It should be engaging and include a sense of urgency.

The U.S. has almost a million apartment units under construction – 3 times more than it did 20 years ago. In May, though, rents were still up 2.6% year-to-year.

It’s not just about good content that entices customers to return. It’s also about appearing higher in search engine results and boosting an agent’s online presence.

Citizens Ins. requested 12% rate hikes in a 2.5-hour meeting with Fla.’s Office of Insurance Regulation. Final OIR decisions usually aren’t issued for a few weeks.

HUD says an outsized portion of homeless youth (40%) are LGBTQI+ , and it plans to address that group’s barriers to housing and shelter during Pride Month.

A two-woman team lied about vacant land they offered for sale and disappeared after victims wired a down payment. The online scam claimed more than 40 victims.

How should lenders handle appraisal complaints? Five federal agencies issued a request for comments about a residential real estate reconsideration of value (ROV).

During the Great Recession, lenders charged-off second-mortgages and sold them to investors, who are now demanding payment from surprised homeowners.

Google Ads’ tools give marketers leeway, and some think combining two of those tools provides the strongest results when marketing online.

NAR’s Realtors Property Resource and Florida Realtors now offer commercial info and research via the RPR app and website – more than 1M commercial listings.