Mastering the Art: How to Write Facebook Ad Copy
Step 1: Know your target audience inside and out. Step 2: Write copy that moves them. It should be engaging and include a sense of urgency.
NEW YORK – Real estate agents can follow several strategies to write effective Facebook ad copy, but to start it off, they must acquire extensive understanding of their target audience – their demographics, preferences and pain points.
Agents can find much of that information through rigorous research – tap Facebook’s audience insights and analyze data from earlier promotions to collect valuable information on their desired audience.
The Facebook ad’s headline should be instantly engaging with action-oriented words, unique selling propositions and a sense of urgency. The goal isn’t to create leads yet, it’s to entice the audience to click on it and read more.
The ad copy should also do more than list a property’s features. It should also emphasize the benefits of the property or service being promoted. Agents can create a compelling narrative highlighting the unique aspects of the property or the positive experiences of past clients. In all cases, though keep the ad copy concise and clear.
It also creates a stronger impact if agents include “proof.” like testimonials, reviews or success stories. And, of course, copy should have a sense of urgency and include an effective call-to-action.
Once done, it’s not really done. Agents should strive to improve the ad copy’s performance through continuous testing and optimization, rewriting as necessary.
Source: Realty Biz News (06/07/2023) Shepardson, Ben
© Copyright 2023 INFORMATION INC., Bethesda, MD (301) 215-4688