Generic outreach and unclear targeting often lead to silence. Focus on specific audiences, natural conversations and personalization to keep prospects engaged.
Florida Realtor magazine’s April issue marks its first Spanish digital edition, bringing market trends and business content to agents statewide.
Borrowing costs are rising as inflation risks grow, reducing confidence that the Fed will lower rates and keeping pressure on housing affordability.
Falling mobile home prices and strong Florida inventory give agents another path for buyers priced out of traditional homes, a Realtor.com study found.
Blended styles and simple updates are gaining traction. See how small design tweaks can refresh listings, enhance showings and draw broader buyer interest.
Florida will fast-track permits and funding for living shorelines, opening the door to coastal projects that can reduce erosion while easing costs tied to seawalls.
To improve retention and productivity, set clear goals and metrics that keep agents on track without micromanaging, strengthening overall team performance.
New federal rules allow lower-cost roof coverage and ease condo standards, which may reduce premiums but leave buyers paying more after damage.
Nearly 3 in 10 parents who plan to help financially say a home purchase matters more than college, as high upfront costs make buying harder for younger Americans.
Smart home tech enhances curb appeal and presentation, with lighting, irrigation and sensors helping homes look well maintained and ready for showings.
