AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.
How one Realtor turns everyday relationships into a steady source of sales by setting clear expectations for referrals.
Veronica Figueroa once had three people answering her emails. Then she tried an AI assistant that filters the fluff, drafts replies and mimics her tone. Now, email takes 20 minutes a day—and she’s got her time (and privacy) back.
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional.
In a crowded social media video scene, personality wins. Sue Benson shows how sharing honest insights, consumer tips and quick videos create connection—and leads that last.
Rising rents and stagnant wages have pushed more young adults to live with their parents – up 6.3% in a decade – as affordability and housing supply tighten.
In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability.
Homes with pre-sale improvements sell 72% faster, experts say, as agents focus on helping sellers boost appeal and profits instead of chasing new leads.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.
Progressive will issue refunds to its Florida auto policyholders, averaging $300 each, after insurance reforms cut losses. Other major insurers may soon follow.
