Florida Realtors Delivers You an Unbeatable Competitive Edge
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Your Florida Realtors' Membership Pays Off in a BIG WAY
Your state Realtor association is here for YOU, with services and benefits to help you succeed and save money. The Florida Realtors Board of Directors has approved a small increase in annual dues that will take effect in the 2025 fiscal year.
1. Q: When will this increase take effect?
A: The dues increase will take effect in the 2025 fiscal year.
2. Q: When was the last Florida Realtors dues increase?
A: It has been 15 years since our last dues increase (2010), when dues were increased by $16, from $100 to $116.
3. Q: What are some of the member services that have been added since 2010?
A: The entire Research Department including SunStats, the Member Rewards program, Form Simplicity, Education Scholarship support, expanded Global Business program, upgraded member website, upgraded MLS Advantage, Learn Upon Professional Development online education platform, Florida Realtors Board Certified Professional program, Florida Realtors Young Professional Network, REBarCamp, The Voice, virtual meeting capabilities, expanded convention programming and others.
4. Q: Why is an increase necessary?
A: To handle rising operational costs and address challenges facing the association.
5. Q: Is $30 enough of an increase?
A: There were many conversations about the appropriate amount to increase dues to meet the goals described above. The Finance Committee determined that $30 is sufficient and positions Florida Realtors for future success.
6. Q: Is the increase large enough to be implemented over several years?
A: The Finance Committee decided to implement the $30 dues increase in 2025 so Florida Realtors could fully support the above-mentioned initiatives. This has also been the association’s historical practice during years with dues increases.
7. Q: Did the Finance Committee consider an annual increase tied to the Consumer Price Index?
A: All options were explored. The Finance Committee decided to implement a one-time increase to support the initiatives described above.
8. Q: Will Florida Realtors’ dues increase prevent local associations from raising dues?
A: Every local association reviews the services provided to their members and raises dues when necessary. The Finance Committee does not use national or local dues to set state dues. Rather, it conducts in-depth research into setting appropriate levels to fund its current and future services.
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PROPOSAL: Recommend the use of Reserve Funds
9. Q: What are the proposed uses of the Reserve Fund
A: $6 million during the 2025 through 2027 fiscal years to cover the estimated annual Forewarn product fees.
Rationale: Covering the Forewarn product through the Reserve Fund will allow the unused annual portion of the dues increase to be allocated to the initiatives described in question No. 4.
Other pertinent questions
10. Q: What are the membership projections for fiscal years 2025-2027?
A: A 5% decline each year. There is no crystal ball for the 2025 membership renewals and beyond. There is a consistent thought that membership will begin to decline in earnest that year. 5% was deemed a reasonable estimate which captures potential downturns but does not overestimate them artificially. Right now, the Florida Real Estate Commission is still reporting steady licensee and licensure testing numbers compared to 2022, but those figures are monitored monthly.
11. Q: Will annual budgeted expenses continue to increase?
A: Yes. The annual expense increases found in the proposed and future budgets are investments in programs, products and services that are core to the Florida Realtors mission of remaining relevant and serving the business needs of the members.
12. Q: What efforts have been undertaken to reduce net expenses?
A: Each year, the Finance Committee reviews the budget line by line, finding areas of underspending or underperforming programming and making the appropriate reductions. The Executive Committee repeats the process. The proposed budget has gone through this vetting, as will all future budgets.
The primary expense reduction has been found in remote meetings. Most committees, Presidential Advisory Groups and the BOD meetings have become virtual. This saves the members and organization time and travel costs. Non-dues revenue sources such as forms licensing, the corporate Awards/Affiliate program, and the in-house online education platforms are now reducing net expenses by over $1 million annually compared to 2015.