How Brokers Can Better Support Agents in a Changing Industry
From adapting outdated systems to investing in coaching, onboarding and communication, find out what brokers must do now to help agents succeed in a noisy, fast-changing market.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
How Realtors Can Move Up in Any Market
What really drives success in today’s real estate market? According to luxury real estate expert Michael LaFido, it’s not the market—it’s the marketing. In this Florida Realtors® LIVE interview, LaFido shares practical strategies agents can use to stand out, build a strong personal brand, move up in price point, and market every listing like a million-dollar opportunity—regardless of budget.
How to Use AI to Save Time, Serve Clients Better & Avoid Burnout
Learn more about how AI and wearable tech can help you work more efficiently—without losing the human connection that matters most in real estate.
Florida Housing Ends 2025 Stronger Than Expected
Florida’s housing market closed out 2025 with several notable shifts. Find out where sales rebounded, why inventory trends changed course midyear and what surprised economists most as the year wrapped up. NEXT REPORT: February 17
How Smart Brokerages Are Adapting to Industry Change
Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, Christina Pappas, President of Illustrated Properties and 2025 NAR Region 5 Vice President, shares her vision for the future of real estate brokerage —from AI-driven tools and transparency to recruiting, retention, and long-term wealth building.
Nov. 2025: Pending Sales Rise as Rates Ease
Florida’s housing market continued to respond positively to lower mortgage rates in November 2025, even as year-over-year comparisons remained affected by last year’s hurricane disruptions. NEXT REPORT: January 16
2026 New Year, New Forms: What Florida Realtors® Need to Know
In this Legal Update, Florida Realtors® General Counsel Juana Watkins and Associate General Counsel Heather Rhodes walk through the 2026 forms changes, explaining why updates were made, how they affect your business and how to confidently use the latest versions in your transactions. CLICK HERE TO DOWNLOAD POWERPOINT PRESENTATION
Cybersecurity & AI Scams Every Realtor Must Know
Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, tech expert Burton Kelso breaks down how cybercriminals are using AI to target real estate professionals—and what you can do to protect yourself.
Top Producers Share Their Secrets to Success
Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, this Top Producers Panel brings together two of Florida’s highest-performing agents to share the habits, systems and mindset that drive long-term success.