iBuyers (Instant Buyers) are a relatively recent phenomenon that is attracting a huge amount of attention from Venture Capitalists, Consumers, and the Real Estate Industry. This business model offers quick sales at narrow margins and is intent on gaining a share of the 100 billion dollars earned annually by real estate professionals.

As iBuyer companies garner headlines and news articles, there is, as always, a lot of confusion about who they are and how they operate. It is imperative that real estate agents be able to clarify that place in the industry for consumers who have concerns or questions.