Realtors Protect Your Investment

What really drives success in today’s real estate market? According to luxury real estate expert Michael LaFido, it’s not the market—it’s the marketing. In this Florida Realtors® LIVE interview, LaFido shares practical strategies agents can use to stand out, build a strong personal brand, move up in price point, and market every listing like a million-dollar opportunity—regardless of budget.

What if your babysitting gig, college hustle or lawn-mowing side job held the key to top-tier sales performance? Sales coach Dustin James shares how to peel back your “Million Dollar Onion”—an unforgettable metaphor for using your real-life job experiences to unlock connection, confidence, and conversion in the world of sales.

Jackson Kerchis, partner at Happiness Means Business, reveals the critical role of optimism in sales and shares practical strategies to cultivate this powerful mindset.  Investing in your psychological well-being isn't just "feel-good" – it's a strategic asset that directly translates to sales success.