Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

Client Communication Tips that Build Solid Relationships

Realtors® are more than just salespeople. We are project managers and problem solvers, and effective communication and relationship-building are at the core of our industry. Here's how to move beyond texting to build solid agent-client relationships through better communication.

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Tips to Help You Connect with International Buyers

Find out how to broaden your outreach to real estate professionals who can connect you to those who want to buy property in the U.S. and Florida using resources from your local and state associations as well as the National Association of Realtors®.

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May: New Listings & Inventory Tick Higher

New listings and inventory climbed at the statewide level in May, but there's a decent amount of variation at the county level — and even within several counties, when we drill down to the ZIP code level. How is the real estate marketing doing in your area? NEXT REPORT: July 23

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Tips to Make the Most of Canva's AI Tools

Whether you need flyers, business cards or social media posts, a paid subscription to Canva is worth the investment. And once you know how to use Canva's powerful suite of AI tools, you'll be making high-quality visuals that attract more clients and promote listings.

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Sales Stay Steady as Buyer Options Expand

Closed home sales held fairly steady across Florida in April, while prices continue to rise at a much more sustainable pace and options for buyers continue to expand. NEXT REPORT: JUNE 21.

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Watch Out for These Wire Fraud Red Flags

Criminal hackers hack into Realtors' email accounts and then impersonate the agents to deceive buyers into wiring funds to accounts controlled by the hackers. It's crucial to strengthen your security practices.

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How to Avoid Common Appraisal Mistakes

Real estate agents — and their clients — can become frustrated when a property doesn't get the expected appraisal. Here's how real estate professionals can avoid common mistakes in the appraisal process — and eliminate surprises.

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How to Handle Inventory & Rate Questions Like a Pro

Low inventory and high interest may be turning some sellers off. They wonder what they can afford and question why they'd give up a lower interest rate. Here's how to alleviate those concerns.

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Inventory & Median Prices Inch Upward

Mortgage rates continued to challenge home buyers during March. Will slightly rising inventory help bolster sales? Find that out and more in this month's Florida Realtors® Market Update video. NEXT REPORT: MAY 22.

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Watch these Dates for Key Market Research Reports

Florida Realtors Online Education Portal - LearnUpon

Florida Realtors' Mid-Winter Business Meetings

Make Your Voice Count in the Capital

Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

Client Communication Tips that Build Solid Relationships

Tips to Help You Connect with International Buyers

May: New Listings & Inventory Tick Higher

Tips to Make the Most of Canva's AI Tools

Sales Stay Steady as Buyer Options Expand

Watch Out for These Wire Fraud Red Flags

How to Avoid Common Appraisal Mistakes

How to Handle Inventory & Rate Questions Like a Pro

Inventory & Median Prices Inch Upward